Flushing Monetary Company, the mum or dad firm behind New York-based Flushing Financial institution has partnered with crypto agency New York Digital Funding Group (NYDIG) to supply Bitcoin (BTC) companies to its prospects.

The financial institution was based in 1929 and in accordance with its This fall report it held greater than $8 billion value of belongings on the finish of 2021, with a internet earnings of round $200 million.

In response to an announcement, the partnership with NYDIG will allow the financial institution to supply its prospects BTC shopping for, promoting and holding companies in a “secure and safe atmosphere.”

Flushing Financial institution said that it goals to launch its BTC-related companies later this quarter and can reveal additional particulars of its roadmap quickly.

Flushing Monetary Company CEO and president John R. Buran attributed the agency’s BTC adoption play to its want to maintain up with rising tendencies in monetary markets:

“As a part of our ongoing digital transformation, we acknowledge the significance of staying present with rising market tendencies and shopper demand for alternate monetary companies.”

NYDIG is a heavyweight within the crypto sector that primarily supplies BTC-related companies and merchandise. The agency raised $1 billion value in funding in December at a valuation of practically $7 billion.

On the banking entrance and credit score union entrance, NYDIG states that it has greater than 35 partnerships within the sector, together with offers with 5 Star Financial institution, Idaho Central Credit score Union, STAR Financial institution, U.S. Financial institution and NYMBUS to call just a few.

NYDIG Chief Innovation Officer Patrick Sells stated on Jan. 25 that the agency is paying important consideration to partnering with conventional monetary establishments because it’s “prepared to indicate the world that banking is best with Bitcoin.”

The yr for Bitcoin: A 2021 roundup of the flagship crypto

Sells highlighted a rising demand for crypto publicity by way of organizations that customers are already conversant in:

“Our analysis is evident; shoppers need Bitcoin they usually need it by the banks and credit score unions they already belief.”

The agency has additionally been steadily rising its mainstream presence by way of partnerships with prime sporting organizations such because the NBA’s Houston Rockets, together with Luxurious Vehicle Seller Put up Oak Motor Automobiles.