The hyperlink between Latin American soccer and crypto is continuous to deepen this yr – with a flurry of exercise surrounding among the area’s greatest soccer groups, star gamers, and its most closely backed crypto exchanges.
Early this month, Tigres Femenil – the ladies’s soccer membership arm of the UAL Tigres membership, winners of the 2020 CONCACAF Champions League – confirmed it had offered a participant in a crypto transaction.
The participant in query was Stefany Ferrer, a Brazilian midfielder who grew up in Spain. Ferrer moved to Angel Metropolis, a brand new United States-based membership whose house owners embody celebrities like Natalie Portman, Eva Longoria, Mia Hamm, Becky G, and Serena Williams.
The scale of the switch payment seems to not have been made public, nor was the kind of token used to fund the deal. However the switch was carried out along side Bitso, one among Mexico (and Latin America)’s greatest crypto buying and selling platforms.
El Financiero reported that the deal was the primary participant sale to have been made in crypto, and follows on from a deal in November final yr that noticed Bitso turn into Tigres’ fundamental sponsor. The transfer was a serious breakthrough on the time – as no different crypto trade had beforehand sponsored an expert Mexican group.
Bitso has additionally been making an attempt to widen its attain in Mexican soccer by sealing sponsorship offers with the Mexican nationwide group forward of this yr’s World Cup in Qatar.
The corporate late final month struck a one-year deal that may see its model identify seem on the Mexican nationwide group’s coaching jerseys and billboards inside residence stadiums. The deal may also see Bitso launch a set of nationwide team-themed non-fungible tokens (NFTs).
The agency, which hit unicorn standing in 2021, has expanded its attain past the home soccer scene and into Brazil, the place it additionally has a rising consumer base. Final month, the corporate signed a sponsorship take care of a powerhouse of South American soccer: São Paulo Futebol Clube, the membership revealed on its web site. Along with a sleeve sponsorship, the deal may also enable followers to purchase unique tickets reserved for Bitso prospects utilizing crypto.
However Bitso’s crypto trade rivals are additionally refusing to face nonetheless. On the finish of January, Binance announced that it had signed a five-year take care of the Argentina nationwide group that may see it turn into the group’s chief sponsor. The deal may also see the trade large launch a fan token tied to the nationwide group – all in time for the World Cup later this yr.
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