Bitcoin rewards firm Lolli has raised $10 million in a Collection A funding spherical led by Acrew Capital. Social media influencers Logan Paul, Chantel Jeffries and Sway Home had been concerned within the spherical.

Lolli will use the funding to increase the corporate and develop its not too long ago launched cellular app with plans to be extra energetic within the gaming neighborhood, in line with an announcement on Wednesday. 

Lolli CEO Alex Adelman instructed CoinDesk there was elevated curiosity in crypto from influencers. A lot of these investing within the app are additionally serving to to “distribute bitcoin to as many individuals as doable” and “unfold the message of Lolli,” Adelman mentioned.

(It’s a template Lolli used with magnificence influencer Michelle Phan following its seed funding spherical in Might 2020.)

Lolli’s cellular app was launched just a few weeks in the past and at the moment presents a mean of seven% again in bitcoin rewards. Customers have earned greater than $3.5 million in bitcoin rewards so far, Adelman mentioned.

Lolli plans to change into extra energetic within the gaming neighborhood, Adelman mentioned, seeing it as a significant alternative so as to add extra customers.

“There are just a few traders we have now akin to Up North Media managed by the Hock brothers who specialise in gaming expertise,” Adelman instructed CoinDesk. “They signify Components, which is without doubt one of the greatest avid gamers on this planet, and NoisyButters, Coconut Brah, KO24Q and a variety of nice avid gamers which have come into the spherical, as properly.”

Lolli has direct partnerships with 1,000 retailers that usually provide fiat rewards on numerous e-commerce websites. Lolli converts that to bitcoin for the crypto-savvy.

The corporate has 20 staff and is planning to double its head rely within the subsequent 12 months by hiring extra engineering, advertising and help employees, Adelman mentioned. 

Different traders in Lolli embody recommitments from early traders, together with entrepreneur Alexis Ohanian’s venture-capital agency Seven Seven Six , Third Sort Enterprise Capital, Gabriel Leydon, who’s the CEO and founding father of video-game firm Machine Zone, and Forerunner Ventures. In March, Lolli raised $5 million with contributions from tennis star Serena Williams’ Serena Ventures.