Coinbase, the most important cryptocurrency change in the USA, is working to enhance its buyer help whereas increasing in India by having acquired a brand new startup.
Coinbase formally announced Tuesday the acquisition of Agara, a man-made intelligence-enabled help platform with operations in India and the USA.
The acquisition goals to broaden and automate Coinbase’s customer support capabilities by offering new machine studying and pure language processing instruments to Coinbase’s engineering workforce. The deal additionally reconfirms the corporate’s technique to broaden its tech hub in India.
The acquisition of Agara will price Coinbase between $40 million and $50 million, technology-focused publication TechCrunch reported Monday, citing nameless sources acquainted with the matter. The 2 corporations reportedly count on to shut the deal later this 12 months.
Founded in 2017, Agara works on machine studying and pure language processing to enhance person expertise. Using round 40 individuals, Agara has reportedly managed to amass some massive prospects, together with cloud-based software program firm Salesforce and main e-commerce firm Shopify.
In response to Pankaj Gupta, head of operations atCoinbase in India, Agara’s tech workforce will join Coinbase as a part of the acquisition. Gupta, a co-founder of Agara himself, expects the acquisition to be a win-win for Agara and Coinbase. “It’s superb to see my worlds collide right here with Agara, a startup I co-founded in early 2017 however later left to hitch Google,” he famous.
Agara co-founder and CEO Abhimanyu famous that the corporate has been capable of combine its tech stack into telephone calls-based communication with prospects as properly. “A few of the extra sophisticated issues we do are round telephone calls. We have now been working to automate a lot of, if not all, of the help that occurs by means of telephone calls,” he mentioned.
Coinbase didn’t instantly reply to Cointelegraph’s request for remark.
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Coinbase’s newest effort to enhance its buyer expertise comes as the corporate has struggled to offer correct customer support. In mid-October, Coinbase customers reportedly slammed Coinbase’s new telephone help line, with customers claiming that it was a “joke.” The change beforehand was beneath fireplace for unhealthy customer support in August, as customers reportedly complained about hacked accounts and misplaced belongings.