Contemporary on the heels of the biggest funding spherical in crypto historical past, FTX is getting its branding so as.

The crypto trade helmed by Sam Bankman-Fried is slapping its title on the Blockfolio buying and selling app it acquired in Might 2020 for $150 million, killing a clunky colon within the course of.

“The rebrand of FTX: Blockfolio to FTX places the ultimate cap on our acquisition of Blockfolio, doubling down on our dedication to being the primary crypto buying and selling platform for each retail and institutional customers,” Bankman-Fried mentioned in a press launch.

FTX’s $900 million Collection B valued the corporate at $18 billion, chatting with traders’ perception within the grand ambitions of an trade that sprouted up in Hong Kong simply two years in the past.

Unifying its model id would appear to observe swimsuit as FTX seems to be to rival Coinbase and others for retail merchants. The transfer comes after FTX has spent lavishly on sports activities sponsorships, placing its three letters on the whole lot from arenas to umpires.