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Nike trademark applications and job posting hint at joining the metaverse

Sports activities footwear and attire producer Nike is exploring the design of digital supplies that includes its iconic brand and slogan.

In keeping with Oct. 27 information on the U.S. Patent and Trademark Workplace, Nike has filedpurposes for its namesake, swoosh brand, and “simply do it” slogan for use in digital items for its leisure providers, retail shops, and “to be used on-line and in on-line digital worlds.” The filings, together with two latest job postings for digital materials designers, counsel the corporate is laying the groundwork for Nike-branded merchandise within the metaverse.

Nike said the possible workers would “play a key function in redefining our digital world, ushering us into the metaverse.” They might be part of a crew of digital materials designers within the firm’s Digital Product Creation group to create digital footwear and different merchandise.

The attire firm appears to have launched its foray into the metaverse prematurely of Fb’s rebranding announcement on Oct. 28. The social media large mentioned it might create a digital setting connecting on-line social experiences to the bodily world.

Although Nike is seemingly advancing its metaverse plans similtaneously Fb, it has beforehand delved into nonfungible tokens, or NFTs, and different crypto-related ventures. In 2019, the corporate patented a system for tokenizing its CryptoKicks sneakers on the Ethereum blockchain.

Nonetheless, the corporate already has some competitors within the metaverse. Sneaker model RTFKT Studios has launched each digital and bodily footwear and had the backing of Andreessen Horowitz, Galaxy Digital, and others in an $8-million fundraising spherical in Could.

“We’re constructing for the metaverse” says Meta VP Nick Clegg

Whereas Nike’s digital choices will not be affected by the worldwide provide chain points, the corporate has reported points with delivering on its bodily merchandise, together with a dearth of delivery containers, staffing issues, and different pandemic-related restrictions affecting workflow. Indonesia and Vietnam are accountable for almost all of Nike’s bodily shoe manufacturing, however the digital choices could also be created fully at its Oregon headquarters.


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