Naomi Osaka, as soon as one of many highest-ranked tennis gamers on the earth, has grow to be the most recent determine in sports activities and leisure to endorse crypto alternate FTX.

In a Monday announcement, FTX said Osaka shall be taking an fairness stake within the alternate in addition to receiving an undisclosed quantity of cryptocurrency as compensation for her endorsement. In accordance with the crypto alternate, the tennis star shall be a part of a “long-term partnership” aimed toward bringing girls into the house.

“Now we have seen the statistics about how few girls are a part of crypto by comparability, which sort of mirrors the inequality we see in different monetary markets,” stated Osaka. “Cryptocurrencies began with the purpose of being accessible to everybody and breaking down obstacles to entry.”

If @StephenCurry30 @TomBrady and @giseleofficial are in then you already know I’m too! Excited for the journey forward with @FTX_Official and SBF_FTX pic.twitter.com/ydrjhoKPaL

— NaomiOsaka大坂なおみ (@naomiosaka) March 21, 2022

As an FTX ambassador, Osaka joined seven-time Tremendous Bowl champion Tom Brady, Brazilian supermodel Gisele Bündchen and NBA star Stephen Curry. The alternate stated she would “creatively direct and produce content material” aimed toward a worldwide viewers and have FTX’s emblem throughout her competitors on the Miami Open, starting on Monday.

The announcement adopted FTX founder and CEO Sam Bankman-Fried saying throughout Australian Blockchain Week the alternate shall be opening an Australia arm. Native Senator Andrew Bragg stated on the similar occasion he can be introducing laws aimed toward addressing points in crypto custody, taxation and the operations of decentralized autonomous organizations.

Osaka, beforehand ranked as the highest singles participant by the Girls’s Tennis Affiliation, just isn’t solely new to the house. Collectively along with her sister Mari, she launched a nonfungible token assortment in August 2021, which offered for roughly $600,000. The tennis star has additionally expressed curiosity in cryptocurrencies, together with Dogecoin (DOGE), hinting that token initiatives are “going to pop up.”

Australia’s largest crypto alternate will sponsor tennis star Ajla Tomljanovic

Many celebrities, together with main sports activities figures and stars from motion pictures and tv, have grow to be the faces of crypto corporations because the house grows. Actor Matt Damon famously plugged Crypto.com in an October 2021 advert spot that has been mocked by comedy reveals, together with South Park and The Late Present with Stephen Colbert.