Main French cell monetary providers app Lydia is slated to supply its 5.5m customers publicity to a variety of crypto property after a partnership with the Austrian crypto trade Bitpanda.

As a part of the deal, Lydia will combine Bitpanda’s digital asset funding product, dubbed ‘White Label Resolution,’ to permit its prospects to speculate 24/7 in additional than 100 digital property, together with cryptocurrencies, fractional shares, exchange-traded funds (ETF), and treasured metals.

Based in 2013, Lydia is a every day monetary “super-app” stated for use by a 3rd of the French 18 to 35 12 months olds. The app has raised a complete of USD 131m in two funding rounds in 2020, although it didn’t disclose valuation.

“With Lydia buying and selling, our ambition is to widen entry to funding property, to make it accessible to everybody whether or not they’re merely curious, newbie buyers or specialists,” stated Cyril Chiche, the app’s CEO and co-founder.

“Our purpose is to reimagine what it means to speculate, by making easy, easy-to-use monetary merchandise for everybody,” Eric Demuth, Bitpanda co-founder and CEO, was quoted saying.

Bitpanda raised USD 170m earlier this 12 months in a Sequence B funding spherical and earned a valuation of USD 1.2bn, becoming Austria’s first tech unicorn. In its Sequence C funding spherical, nonetheless, the trade raised USD 263m, incomes a valuation of USD 4.1bn.

In the meantime, the trade has been aggressively increasing its presence throughout Europe. Only in the near past, Bitpanda unveiled a partnership with Fabrick, an Italian open finance supplier, that can provide digital asset buying and selling providers to Italian banks and fintechs. 

The trade has additionally employed former JPMorgan government Joshua Barraclough as CEO of its superior buying and selling platform Bitpanda Professional.

“We’re assured that that is just the start: we’re dedicated to providing everybody funding choices for any finances and threat urge for food,” Demuth added.

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