Amid Bitcoin (BTC) seeing a big worth enhance thus far in 2023, one trade government careworn that some options of Bitcoin are much more essential than its worth.

Matěj Žák, the newly appointed CEO of crypto {hardware} agency Trezor, believes that Bitcoin-enabled monetary independence is the highest advantage of the cryptocurrency and is extra vital than its market worth.

“The yr 2023 shall be marked by a consolidation of the market and for us,” Žák mentioned in an interview with Cointelegraph, including that now Trezor has a wonderful alternative to enhance its merchandise to arrange for the upcoming bull market.

Bitcoin’s ease of use is among the major instructions Trezor will proceed to give attention to this yr, as BTC and crypto are nonetheless usually seen as sophisticated technical ideas, famous the CEO. “It’s our mission to make self-custody much more accessible for atypical customers,” he added.

Opposite to widespread perception, Bitcoin just isn’t an advanced software however reasonably a “easy expertise with large potential,” in keeping with Žák. That’s as a result of Bitcoin has unlocked distinctive options that might allow competitors with inflexible conventional monetary methods, Trezor’s CEO mentioned, including:

“If you perceive it in its broadest context, enabling monetary self-sovereignty, for instance, the value of Bitcoin turns into a secondary consideration. Philosophically that is the place I’m at.”

The information comes amid Bitcoin seeing strong features over the previous two weeks, returning to ranges previous the collapse of the FTX alternate in early November 2022. For the reason that starting of 2023, Bitcoin has surged 14%, briefly hitting $19,000 on Jan. 13. On the time of writing, Bitcoin is buying and selling at $18,900, up 3.6% over the previous 24 hours, in keeping with information from CoinGecko.

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Trezor is one among few firms that benefited from the FTX collapse and the related disaster of centralized crypto exchanges, reporting a 300% surge in gross sales by mid-November 2022. In January, the agency appointed Žák as the brand new CEO, taking on Trezor co-founder Marek Palatinus. The previous CEO will stay on the firm as an adviser to assist information the strategic and technical path of the agency.