A Dallas Mavericks fan gained $100,000 in Bitcoin (BTC) after making a collection of pictures in a Nationwide Basketball Affiliation (NBA) shootout occasion sponsored by crypto brokerage agency Voyager Digital.
Isaiah Stone, the winner of the basketball shootout, accomplished all phases of the problem that included a free throw, a three-pointer and a half-court subject objective. According to the Dallas Mavericks, the Voyager-sponsored prize cash was the most important on-court promotion for the staff.
#MFFL, Isaiah Stone, simply gained the LARGEST money prize ever hit for an on-court promotion on the Dallas Mavericks court docket‼️
— Dallas Mavericks (@dallasmavs) October 29, 2021
On Wednesday, Voyager Digital entered right into a five-year partnership cope with Mark Cuban’s Dallas Mavericks to extend crypto publicity amongst NBA followers by means of numerous fan engagement promotions.
As Cointelegraph reported, the crypto buying and selling platform will even have naming rights over the franchise’s Mavs Gaming Hub in Dallas, a venue for the Mavs NBA 2K League staff. According to Cuban:
“Our partnership with Voyager will enable Mavs and NBA followers to be taught extra about Voyager and the way they’ll earn extra from Voyagers’ platform than from conventional monetary purposes.”
As well as, the NBA franchise’s rewards program permits followers to purchase merchandise and win rewards in cryptocurrencies together with Bitcoin, Ethereum (ETH) and Dogecoin (DOGE).
Coinbase broadcasts multiyear partnership with NBA and WNBA
On Oct. 19, outstanding crypto change Coinbase signed a multi-year partnership with 5 NBA leagues — the NBA, Ladies’s Nationwide Basketball Affiliation (WNBA), NBA G League, NBA 2K League and USA Basketball — as an official associate to enhance fan interplay.
Coinbase chief advertising officer Kate Rouch said that “as a part of the partnership, we’ll create interactive experiences to have interaction with the NBA and WNBA’s unbelievable group and athletes world wide.”